Independent Sector & Prosper Strategies Webinar

The Nonprofit Marketing Revolution

10 Commitments Savvy Nonprofits are Making Now
to Change Their Marketing and Change the World

Featuring special guest Brian Frederick, Ph.D.
Executive Vice President of Communications at

Wednesday, December 12

1:00 - 2:00 pm ET
12:00 - 1:00 pm CT
10:00 - 11:00 am PT

Limited to 200 attendees per session - secure your spot now

For far too long, the nonprofit sector has thought far too small about the role of marketing and communications.

Most nonprofits still limit these powerful tools to the realms of raising awareness and raising funds, when in reality, marketing can do so much more.
However, across the country, extraordinary organizations like the ALS Association are bucking the status quo and redefining the role marketing plays in advancing their missions. They’re turning marketing into a true force for social change, and you can too.
In this interactive webinar, you’ll learn about the 10 commitments effective organizations must make in order to drive maximum mission impact through marketing.
You’ll also meet Brian Frederick, Vice President of Communications at the ALS Association, and learn how his team elevated the role of marketing at their organization following their wildly successful Ice Bucket Challenge.
You’ll walk away ready to start your own marketing revolution in 2019.

You'll learn:

Why marketing is more critical for nonprofits today than ever before

How today's most successful nonprofits are increasing the impact of their marketing on their missions by making 10 critical commitments

How the ALS Association uses the 10 commitments to make marketing an integral part of advancing their mission

How your organization can begin to think bigger about marketing and start its own marketing revolution in 2019

This webinar is one of a series of 13 that will be hosted by Prosper Strategies and Independent Sector over the next year centered around the Nonprofit Marketing Manifesto. See the full schedule here and check “sign up for all webinars” if you want to automatically be registered for all sessions.

Complete the form below to register for the webinar.

This Webinar Features:

Brian Frederick, Ph.D.  Vice President, Communications, the ALS Association

Brian Frederick serves as Executive Vice President of Communications, and has worked at The ALS Association since March 2015. Brian first started working with The Association while he was Vice President of Public Affairs at Porter Novelli. During the 2014 ALS Ice Bucket Challenge, Brian was brought in to help with crisis and strategic communications. While at Porter Novelli, Brian also led other integrated marketing campaigns for corporate and nonprofit clients.

Alyssa Conrardy, President, Prosper Strategies

Alyssa Conrardy is the president and co-founder of Prosper Strategies, the country’s leading nonprofit marketing agency. She’s on a mission to help nonprofits realize the full potential of marketing so that the nonprofit sector can realize its full potential to change the world. Alyssa writes and speaks frequently about the intersection of marketing and social impact, and has been featured in Wall Street Journal and PRWeek Magazine.

Robert Jones, Vice President of Engagement and Communications, Independent Sector

Robert Jones is a former journalist and consultant who now serves as the Vice President for Engagement & Communications at Independent Sector. He’s committed to telling better stories for those who do good.

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2019 Webinar Schedule

Webinar dates for 2019 are below. Simply check the box on the form above and we’ll add you to our system for all future webinars. You’ll receive notifications as each webinar draws closer, but you may also want to manually add these dates to your calendar.

January-March
  • January – 1/9/2019 Leverage Nonprofit Marketing as a Tool for Social Change
  • February – 2/6/2019 Build a Better Nonprofit Brand by Aligning with Your Mission and Values
  • March – 3/6/2019 Create Communication Cohesion at Your Nonprofit By Getting Your Team on the Same Page About Your Brand
April-June
  • April – 4/3/2019: Everyone a Spokesperson: Turn Your Stakeholders into Powerful Promoters for Your Nonprofit
  • May – 5/8/2019: Marketing Planning and Strategic Planning: Make them Work Together and Make a Bigger Impact
  • June – 6/5/2019: Making the Case for Marketing Investment
July-September
  • July – 7/10/2019: Take Your Nonprofit Marketing Leadership to the Next Level
  • August – 8/7/2019: Build Better Partnerships Inside and Outside the Nonprofit Sector via Marketing
  • September – 9/4/2019: Just Say NO to Poverty Porn, Stereotype Porn and Stakeholder Exploitation
October-December
  • October – 10/9/2019: Measure the Impact of Marketing on Your Nonprofit’s Mission
  • November – 11/6/2019: Build a Marketing Culture at Your Nonprofit (bringing the 10 commitments together)
  • December – 12/11/2019: Make 2020 the Year of Your Nonprofit’s Marketing Revolution (using the 10 commitments in planning for next year)