Resource: Rebranding Needs Assessment

Rebranding is always the solution to a problem (or set of problems).

Before your nonprofit makes the decision to embark on a rebrand, it’s important to get crystal clear about what problems you need to solve. A new brand can be a powerful force for change, but it’s important to understand that it is not a magic bullet will make it easy to overcome every challenge your organization faces.

With this resource, take a self-assessment to determine whether you’re considering a rebrand for the wrong reasons.

What’s Inside The Nonprofit Rebranding Needs Assessment?

You’ll take a self-assessment that will help you determine whether you’re considering a rebrand for the wrong reasons. This resource also breaks down:

  • Common problems a rebrand can solve
  • Problems organizations often convince themselves they can solve through a rebrand, even though they can’t