Resource: Rebranding Needs Assessment
Rebranding is always the solution to a problem (or set of problems).
Before your nonprofit makes the decision to embark on a rebrand, it’s important to get crystal clear about what problems you need to solve. A new brand can be a powerful force for change, but it’s important to understand that it is not a magic bullet will make it easy to overcome every challenge your organization faces.
With this resource, take a self-assessment to determine whether you’re considering a rebrand for the wrong reasons.
What’s Inside The Nonprofit Rebranding Needs Assessment?
You’ll take a self-assessment that will help you determine whether you’re considering a rebrand for the wrong reasons. This resource also breaks down:
- Common problems a rebrand can solve
- Problems organizations often convince themselves they can solve through a rebrand, even though they can’t