Rebranding is always the solution to a problem (or set of problems).

Before your nonprofit makes the decision to embark on a rebrand, it’s important to get crystal clear about what problems you need to solve. A new brand can be a powerful force for change, but it’s important to understand that it is not a magic bullet will make it easy to overcome every challenge your organization faces.

With this resource, take a self-assessment to determine whether you’re considering a rebrand for the wrong reasons.