What We Do:
Become known for your impact.
If you want to raise awareness, build credibility and establish thought leadership, media relations may be a great fit for your nonprofit. Our clients are regularly covered in leading media outlets from the Chicago Tribune to The New York Times thanks to our forward-thinking approach to media strategy, our diverse network of reporter and producer contacts, our creativity and most importantly, our eye for a great story. We’ve launched industry-leading surveys that the most well-known business publications clamor to cover every year, coordinated news conferences and events that have garnered primetime headlines and even facilitated client features on national morning shows like TODAY.
How would coverage like that impact your organization?
You won't find a cookie-cutter approach to media relations here.
Everything we do comes back to our 4-D Approach, which means we never conduct outreach just for the thrill of seeing your name in print. We make sure every story we pitch and every feature we secure is directly tied to your nonprofit’s goals and strategy. We’re also unwilling to abide by the common industry belief that media relations can’t be measured. We set quantitative goals for every media relations engagement and measure our impact through metrics like potential impressions, referral web traffic from media placements and shifts in domain authority due to backlinks included in media placements. Media relations can effectively impact brand awareness when utilized on its own, but it’s taken to a whole new level when coupled with digital marketing and other tactics that directly drive growth.
Media Relations Success Stories
Learn more about the other tactics we use as part of the Drive phase of our 4-D Approach. We also offer media coaching as a supplement to our media relations engagements.