What We Do:
Web & Search Optimization
Is your nonprofit breaking through the clutter online?
Creating great content that resonates with your target audiences is only part of the equation. Your website, blog posts, case studies, thought leadership pieces and other content need to be optimized so they are found and ranked by search engines, and effectively delivered to your target stakeholders. With that in mind, we focus on two things when it comes to web and search optimization:
- Through our technical SEO services, we conduct comprehensive SEO audits and then optimize your site to rank for appropriate keywords and gain more visibility on search engines.
- Then, we craft content optimization, keyword and link-building strategies that will build awareness and drive targeted traffic to your nonprofit’s website in measurable ways. These strategies often drive our work in other areas like content creation and media relations. Our central goal is to generate more quality traffic to convert more unknown visitors into known contacts who you can nurture toward a desired action.