The Five Most Common Missteps in Nonprofit Strategy Development

There is a right way and a wrong way to build and manage a nonprofit marketing budget. We've developed this whitepaper to help you through the process from start to finish...

A few months ago, I attended an event hosted by a nonprofit here in Chicago. One of the panelists was the Chicago Public School’s Chief Equity Officer, Maurice Swinney, and the discussion was [...]

I started my career as a nonprofit marketer in 2014. Since then, I’ve worked at traditional nonprofits, professional associations, and agency settings. Though my experience has been varied, [...]

Donor attrition is a real problem at nearly every nonprofit organization I’ve ever collaborated with. Each year, some donors simply stop giving, choose to give more to other organizations, or [...]

In this webinar from September 2019, president of Prosper Strategies Alyssa Conrardy sat down with the CEO of YWCA Chicago Dorri McWhorter for a conversation around nonprofit marketing and [...]

More than 50 percent of nonprofits receive a majority of their donations during the last quarter of the year. As you think about your end-of-year fundraising efforts, it can be easy to fall into [...]

There are few situations more vulnerable than those when we ask for help. As professionals, it can sometimes feel like we’re expected to know how to do everything; asking for help, then, can feel [...]

If you’re like me, you’ve been working in (or with) the nonprofit sector for your entire career. You’ve spent countless hours on Google, skimming headlines and articles looking for that [...]

We’ve talked about making the case for a marketing investment to your board. So now, let’s talk about what to do when additional marketing investment gets the green light, and your next step is [...]

Who “owns” your organization? This question is not nearly as straightforward in the nonprofit world as it is in the for-profit world.  The short answer is the organization’s many diverse [...]