Stakeholder Audit and Engagement Worksheets

We’ve talked about making the case for a marketing investment to your board. So now, let’s talk about what to do when additional marketing investment gets the green light, and your next step is [...]

Who “owns” your organization? This question is not nearly as straightforward in the nonprofit world as it is in the for-profit world.  The short answer is the organization’s many diverse [...]

Nonprofit Quarterly put on two excellent webinars: Beyond the Board Statement: How Boards Can Join the Movement for Racial Justice, Part 1 and Part 2     

The Race Equity Institute has a blog and a podcast, they also conduct research on issues surrounding race, and they’re the producers of  the paper: Groundwater Approach: Building a [...]

There are few organizations we reference more than the Frameworks Institute when creating nonprofit messaging. Their research-tested frames on how to communicate about issues, including equity, [...]

This comprehensive style guide provides language guidance on topics ranging from age to ability to immigration to economics and so much more.

You have a marketing challenge and ideas for how to solve it. However, it’s going to require more resources, and more resources often means more budget. So how can you effectively talk to your [...]

The power of networking cannot be overstated. A simple call, email or conversation over coffee can lead to partnerships and opportunities that could change the strategic or business trajectory of [...]

In this recent post, we discussed what a successful marketing implementation partnership between a nonprofit and an agency looks like, but implementation only accounts for about 50 percent of the [...]